Holt Renfrew is one of Canada’s largest luxury fashion retailers. The company has consistently met the evolving needs of clients for almost two centuries. Industry professionals, trend seekers, and fashion-forward thinkers all look to Holt Renfrew as a guide to new perspectives on style.

In 2010, Holt Renfrew unveiled a series of seven Rollout designs that served as the main backdrop for their store visuals and window displays. Rollout combined custom wallpaper, typography, fashion elements, 3D components, and bits of whimsy into the compositions, which were experienced in nine stores across Canada.

Anjo Soria Loots, National Visual Coordinator at Holt Renfrew, said this: "The idea of wallpaper came up while we were working on a display, and Rollout quickly came to mind. We knew they could do amazing custom designs."

The visual elements of the display had to reflect the elegance of the Holt Renfrew brand, utilizing Classics, Colours, Neutrals, Prints, Tailoring, Stripes, and Whites. Each set varied from city to city, presenting a unique perspective to different urban populations. The visuals for both the Colour and Prints displays were pre-existing Rollout designs. The remaining five patterns were the result of a collaborative process between Rollout and the Holt Renfrew creative team.