Culture
Rollout works hard to build a company culture where curious and creative minds can experiment and play.
Rollout Sound
Rollout’s catalogue is filled with the work of artists and designers whose top-notch talent we’re proud to represent. Founder and Creative Director, Jonathan Nodrick, has always thought of the company as a kind of record label for visual artists, and one of his biggest jobs is promoting their collective creativity and innovation.
This comparison to record labels is the result of Nodrick’s deep and long-time connection with music, especially as it relates to the mysterious art of place-making. Says Nodrick: “The interplay between artistic mediums opens an infinite range of creative possibilities. When fine art combines with an inspired musical soundscape, the result is an unforgettable experience.”
Rollout recently launched Rollout Sound, an in-house multidisciplinary studio focused on music programming, immersive events, and audio-visual production. The initiative creates original, human-centred experiences that move fluidly across creative disciplines, with far-reaching collaborations set to unfold over time. Anchored by a dynamic roster of artists and DJs, Rollout Sound blends deep musical knowledge with a strong commitment to craft, championing local voices while fostering meaningful cultural exchange.
In January 2026, Rollout Sound is proud to partner with IDS to produce the Interior Design Show Opening Party experience at the Metro Toronto Convention Centre. Responding to the theme Connected Realities, we're presenting a dynamic program fusing art, music, design, and people into a cohesive, immersive narrative. Titled Signal & Space: How Sound Connects Interior Worlds, the evening is going to energize the venue and set the perfect tone for Toronto’s Design Week.
The lineup includes DJ Jason Palma, DJ Idolize, Fly Lady Di, olasconaola, Selectress Sunshine, Resonant Transitions, and SoundbathNorth. Together, their sets will shape a vibrant and memorable atmosphere.
Get your tickets here. Use discount code IDSROLLOUTPARTY
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