When Bata Shoe Museum curated their 1980s-themed exhibition, "Dressed to Impress," they came to us with two tasks. The first was to assist with the printing and installation of over 100 linear feet of street-level window film. This called for detailed image proofing and technical guidance about transparent inlays for outward facing TV screens.

Our second challenge was to help the museum make their opening night Hallowe'en launch party special. Rollout was directed to leverage the show's design elements into an immersive and experiential space where attendees could feel like they'd gone back in time to the neon decade. In response, we pitched an arcade-style dance-floor adorned with vintage boomboxes, turntables, keyboards and drum machines from the era. The imagery was intended to exude street-cred: printed with half-tones, and wrinkled by wheat-paste, the temporary stickers were affixed to four bars, the DJ booth, and the beechwood walls of their event space. These were further enhanced with iridescent trims and sparkling rhinestones -- winking little details that brightened the installation with glitter and glam.

Sarah Power, Head of Marketing & Communications at BSM, was delighted: “The Rollout team are incredible to work with. Creative, collaborative and so organized. They were flexible and supportive throughout the entire project. We are thrilled with the final results and look forward to working with them again.”

Jon Nodrick, CEO of Rollout, replied: "Boom."